Word: giumarra
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Dates: during 1967-1967
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...August 3rd, 1500 men walked off Giumarra's fields. For one week, Giumarra's 25 ranches were virtually shut down. But Giumarra, owned and operated by the many members of the family of that name, had learned something from the previous Delano strikes. There are special contractors who get 50 cents a head for importing workers from Texas and Mexico. The workers, called "scabs," had been earning 12 cents per hour in Mexico, so they discharged their new duties in California with little compunction...
...their attempts to counter the boycott, the Giumarra family have proved unusually resourceful. On August 5, they called a secret meeting of lawyers for the country's largest grape producers. The UFWOC learned from an informant who was present at the meeting that the growers would allow Giumarra to market grapes under all of their labels. Before the boycott effort had been initiated, Giu- marra sold grapes under six labels; the two most well known were "Arra Grapes" and "Grape King." Now, according to union information, there are at least 35 different labels used for grapes grown by Giumarra...
Four organizers and one UFWOC volunteer arrived in Boston on September 1. The volunteer was Alan Moonves, a Harvard junior and SDS activist who had spent his summer at the Giumarra farms working as a trainee for the UFWOC. "At first our job seemed pretty clear cut. But the label game made it a lot harder. Giumarra managed to sell his grapes somewhere and it was our job to track them down...
...large chain stores in Boston. Each was visited by one of the organizers accompanied by the head of the largest union local employed by the chain. They asked the company to switch their brand of grapes. Only two have cooperated so far and cancelled their order from Giumarra until the conclusion of the strike...
...Giumarra grapes are no longer sold at Haymarket Square. And, according to Moonves, most of the city's 300 small retailers have cooperated...