Word: giumarra
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Dates: during 1967-1967
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Stop and Shop, the largest supermarket chain in New England, yesterday agreed to buy no more Giumarra grapes until the California farm workers national boycott against Giumarra has ended...
...farm workers, organized by the AFL-CIO, began the national boycott in late August after Giumarra, the world's largest producer of fresh grapes, refused to let them unionize...
David Fine, head of labor and industrial relations for "Stop and Shop," has said "no" in less picturesque terms. He, in fact, cited three reasons. (1) Most of the company's workers belong to unions, thereby proving the good will of "Stop and Shop." (2) Giumarra grapes are the highest quality grapes on the market and settling for anything less would be selling the customer short. (3) If "Stop and Shop" were to accede to the organizers' request, they would be bound to the same reaction "the next time." And if they had to stop selling every product made...
Having refused to stop selling Giumarra grapes, Rabb and associates have not been content to rest on their laurels. Signs have been placed on the grape stands of "Stop and Shop": "This brand of grapes is not one of those being picketed." Actually, according to the UFWOC organizers, they are the brand of firms which agreed to market Giumarra grapes. Also, says Moonves, the company has made a behind-the-scenes attempt to keep publicity about the grape strike and picketing out of the local papers...
...organizers, no matter how discouraging the situation appears now, it is not a question of whether or not the boycott will succeed, but rather one of how long it will take. They will continue picketing until Giumarra relents or until the grape season is over. If the strike continues, they will be picketing again next year. They have a driving sense of mission. "If Giumarra goes, one million farm workers will be organized in five years," says one organizer...