Word: givaudan
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Dates: during 2000-2009
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Call it the Davos of nose, the olfactory Olympics, the Sundance of Scent. On June 5, representatives of more than 50 top fragrance-and-flavor companies will converge at the World Perfumery Congress in Cannes, France, to charm potential customers and herald their latest innovations. Gilles Andrier, CEO of Givaudan, the industry leader, will speak on "The Noses of Tomorrow." The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan's closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that...
...scent business isn't all wine and tuberoses. Technological advances, consolidation and the race to get into new markets are shaking up the industry. IFF is Pepsi to Givaudan's Coke, and the two firms account for about 30% of the $18 billion global market for flavors and fragrances. Givaudan lurched ahead this spring by buying Quest, which had been the market's fifth leading player. IFF is coming out of a rough spell, with three different CEOs since 1999. "There has been a lot of turmoil at the top," says John Leffingwell, president of Leffingwell & Associates, an industry consulting...