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...point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away $20 million, what's another $3 million to build more excitement for your project and, hopefully, sales of your soda? (See the top 10 best business deals...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...nervous before she traveled,” Amara said. “I knew that they would give her a hard time and that she would be interrogated. But I did believe that she would be let into the country...

Author: By ZOE A. Y. WEINBERG, CRIMSON STAFF WRITER | Title: Law School In Discussion Regarding Deportation of HLS Student | 2/3/2010 | See Source »

Young is scheduled to give a more detailed presentation of his model on April 6, and the school committee will vote on the plan...

Author: By Rediet T. Abebe, CRIMSON STAFF WRITER | Title: Cambridge Public Schools Superintendent Proposes Creation of Middle School | 2/3/2010 | See Source »

...long-term measure, I urge foreign governments to give a higher priority to investments in credible information technology solutions to stop ballot rigging in the list of foreign aid to Sri Lanka. Finally, I implore all concerned countries to avoid imposing economic sanctions on Sri Lanka—they will only further victimize the victimized: individuals who love freedom more than most of their democratically elected leaders...

Author: By THRISHANTHA NANAYAKKARA | Title: The Sri Lankan Dilemma | 2/3/2010 | See Source »

Using this control, Ryabkina struck for the last time with six minutes remaining on the clock to give Harvard its final 5-0 victory...

Author: By Alex Sopko, CRIMSON STAFF WRITER | Title: Harvard Thrashes Eagles, 5-0, in Beanpot Opener | 2/3/2010 | See Source »

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