Word: giveaway
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Dates: during 1940-1949
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Speaking unofficially, one FCC official complained: "It's got so you can't turn on the radio without hearing a giveaway scheme. It's really quite a nerve-racking business . . ." The major networks were cluttered with 40 giveaway programs, flinging away $150,000 worth of prizes every month. Last week, acting officially, the FCC cracked down with a new set of rules, which reinterpret a 1934 anti-lottery statute...
...entertain people, give them something," Fred Allen cracked, in his disillusioned way. Vacationing on Cape Cod this week, Fred might well recall that crack: a giveaway program had belted Allen all the way down to No. 38 on the Hooperating, moved all the way up into the No. 2 spot itself...
...professional quizgoer is a hardy type of radio fan spawned by giveaway programs. Some pros-a shrilly competitive breed-travel from quiz show to quiz show in packs. But most are mavericks, jealous and watchful of their fellows. All but a few are women...
Sadie goes to an average of two giveaway shows a day, seven days a week. She has probably attended more than 5,000 radio programs, a hands-down record. In the old days, pickings were slim. "We used to go for fun. All you got was little bits of derlies and glassware and all like that...
...fortnight, Herald circulation zoomed from 250,000 to 1,000,000. Elias' giveaway offers of pots & pans, washing machines and the complete works of Charles Dickens started the most insanely expensive circulation war that Britain had ever seen. In 1933, the Herald was the first London daily to hit the two-million mark...