Word: giveaways
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...what the voters wanted. One answer came as a rude surprise. "Fairness," a favorite party theme in the 1982 and 1984 elections, was a turnoff to most of the 5,500 voters polled, 90% of whom identified themselves as middle class. "They see it as a code word meaning giveaway," said Frank O'Brien, a fund raiser for the D.N.C. "To them, fairness means not me but some other...
...product's name is a dead giveaway that PalmOne is aiming this at people who, in fact, have lives. Drag pictures and movies into the LifeDrive Manager software, and it converts them to compatible formats, optimized to look good on the 320x480-pixel color screen. You can also load your MP3s using Windows Media Player or RealNetworks' Rhapsody software. We filled a test unit with 350 songs, more than 400 pictures and the entire feature film Garden State, and we still had more than 1 GB of space left. --By Wilson Rothman
...freebies. Take Spain, where only 122 people in 1,000 read a paid-for daily paper - compared to a European average of around 250 - according to Bertrand Pecquerie, director of the Paris-based World Editors Forum. Distributed in nine Spanish cities, 20 Minutos - the local title of Schibsted's giveaway - is aimed at the vast majority of Spaniards who don't pay for a daily paper. "If a reader sees something that really interests him and he wants to know more, then he can pay for a paper for more in-depth coverage," insists José Antonio Mart...
...ceremony creates an oasis in a long day of caring for an autistic child; an assortment of nut oils, wine vinegars and chocolate truffles from a pal eager to share favorite things from her home in Switzerland. And I, to my amazement, find myself overcoming my technophobia to make giveaway compilations of my current favorite songs. Are those the tokens of a midlife crisis? To me, it feels more like a midlife reappraisal, or maybe even the first hint of that traditional blessing of advancing age: wisdom. That and one of those spiky Sharon Stone hairstyles...
...When I pick up the phone and I say, ‘hey, it’s Hahvahd baseball callin,’ it’s a dead giveaway,” says Walsh, ever the active recruiter. “Especially when I’m calling some other places in the country. Yeah, I’m a Boston...