Word: givees
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...agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
Prechter, a soft-spoken, thoughtful, engaging 60-year-old, believes that the bull market of the past eight months that pushed the Dow past 10,000 will inevitably give way to a crash that will drag prices well below the level of early March. He believes this because theories of market behavior put to paper by a guy who died in 1948 tell him so. Yet he makes it all sound perfectly plausible...
...Give 'Em Hell, Hillary...
...Burke didn't object to a funeral Mass for Senator Ted Kennedy--a private one, that is. What he objected to was a public funeral, presided over by Cardinal Seán O'Malley and capped by a eulogy by pro-abortion President Obama. Such a lavish ceremony appeared to give the church's blessing to Kennedy's career, even though he publicly and consistently rejected ecclesiastical teaching on abortion and same-sex marriage...
...Karsh isn't the audience. Yes, he's both the hard-core fan Bravo wants to give a fuller experience to and the urban consumer Schwan's is trying to expand to. But he cooks. The Top Chef deal is targeting people who don't have time to cook but do have time to watch TV. It's going to make a fortune...