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Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...

Author: /time Magazine | Title: Psst! Want a Free DVD of an Oscar-Winning Film? | 9/8/2009 | See Source »

...Five minutes into the second half, junior Alex Chi fought off multiple Stony Brook defenders to win a free kick right outside the Seawolves’ box. Akpan curled the ball beautifully around the wall and into the bottom right corner to give Harvard the lead...

Author: By Jay M. Cohen, CRIMSON STAFF WRITER | Title: Harvard Rides Offensive Outburst to Victory over Stony Brook | 9/8/2009 | See Source »

...winning the first set, Harvard dropped three straight for its only defeat of the tournament. After the Crimson opened a 23-13 lead in the first frame, Toledo responded by winning 10 of the next 11 points. Sophomore Anne Carroll Ingersoll closed out the set with a kill to give Harvard a 1-0 lead, but the Crimson had lost its momentum. The Rockets then cruised in the second set, 25-11. “If you watch [Toldeo], when they get in system, they play every point all the way through,” Weiss said...

Author: By Timothy J. Walsh, CRIMSON STAFF WRITER | Title: Harvard Takes Two of Three at Invitational | 9/8/2009 | See Source »

...first day of class in Iran comes with its own traditions, designed to help students ease into the academic year. First-graders have it the best. The children are designated as shokoofeh (literally, blossoms), and the teachers give each child a stalk of a fragrant flower. The principal raises a microphone and calls all of the kids into rows, regimented by grades. Then, at exactly the same time across the country, an official strikes a metal plate with a small hammer, the aural signal for the year to begin. The kids pass under a Koran and into their new classrooms...

Author: /time Magazine | Title: Back to School in Iran: How to Deal with a Bad Summer | 9/7/2009 | See Source »

...everyone is worried. Richard Baldwin, professor of international economics at the Graduate Institute in Geneva, says tariffs in Asia have already come down so significantly that the additional benefits of FTAs don't give Asian firms that much of an edge over foreign rivals. Some analysts also believe political and economic rivalries place high hurdles in the path of a true Asia trade bloc. "The notion that there is going to be a Fortress Asia is really not correct," says Vinod Aggarwal, director of the Berkeley APEC Study Center at the University of California, Berkeley...

Author: /time Magazine | Title: Fortress Asia: Is a Powerful New Trade Bloc Forming? | 9/7/2009 | See Source »

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