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...post when they are at a location like a bar or a restaurant. As incentive to share, your current location shows up on the Foursquare map to help you meet up with friends. Check in enough times from a coffee shop, for example, and you're dubbed its mayor. Give a shout-out from your gym 10 times in a month, and you might get a badge that dubs you a "Gym Rat." That gaming component is the site's secret sauce - one that pushed it past 150,000 users before...
Foursquare is active in more than 100 cities, but the key to getting new users is the site's plan to work with businesses to give freebies to loyal users. So far, some 200 businesses have signed on, including the Modmarket eatery in Boulder, Colo., which gives free pizza to users who check in 10 times and a free drink to the current mayor. "We get multiple people coming in and mentioning it," says owner Anthony Pigliacampo. "We're pretty psyched about...
...Christine Lu, the digital strategy advisor for the national burger chain Fatburger, pushed stores to give secret menu deals to users who flash proof that they've checked in via Foursquare. "The challenge with any social-networking site is the single mom working in an office - what's in it for them?" Lu says. "If you can translate it into the mentality that this is saving you money, who wouldn't want...
Besides basic rental information, the tool is bound to give you somewhat of an ego boost as well. The Times also organizes the films by scores from MetaCritic.com, and the top rentals in Cambridge were all well-rated by reviewers. Burn After Reading had the lowest score at a well-placed 63. The Wrestler, Rachel Getting Married, Slumdog Millionaire, and Milk all garnered scores well into...
...since we don't expect her to make an appearance on the T anytime soon, we'll have to fully appreciate what we do have: if we ever pass some of these formerly pantless Bostonians on the Red Line, we'll definitely give them a holler...