Word: givese
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Dates: during 2000-2009
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Last question. Tell me about your Starbucks venti iced green-tea latte, breve, no melon syrup, light ice. What does that represent to you? Yummy! I am really, I think, truly an easygoing, positive, fun person. How's that for my singles ad? But it wasn't until I started...
Ad agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration...
The book engages with moral arguments about protection and survival: What if everything we believed in vanished, leaving love to stand naked on its own--would that be enough? McCarthy's writing has always been a manly affair, so it made sense that he reduced his world to father and...
Talking to the Taliban, on that view, will work only if it is accompanied by an extensive nation-building program, leading to a clean government that protects its people and gives them real opportunity. Pity that is precisely the long-term commitment to Afghanistan the U.S. is trying to avoid...
At this point, Cepia is just trying to keep up with demand. Hornsby is currently in China overseeing an expansion of the company's production capacity. Over the past few months, Cepia has opened three new factories in the Shenzhen area, which now gives the company four facilities. Not that...