Word: giveway
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...Great Oscar Giveway, as it is known, is the brainchild of Brian Mullaney, the president of Smile Train, who spent 20 years in advertising before starting the not-for-profit organization. It was his idea to make the documentary and aim for an Academy Award. (Probably not coincidentally, one of Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan...
...summer afternoon, Trooper 1st Class Frank Woullard was sitting by Interstate 70 in Frederick, Md., in a bright yellow, nine-ton State Highway Administration truck. Woullard's giveway tan hat sat on the seat beside him and his radar detector sat on his lap, safely out of view. Woullard didn't dare show his face to oncoming traffic--instead, he watched for speeders in the rear-view mirror...
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