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...Richard N. Ostling. Reported by Roland Flamini and Wanda Menke-Glückert/Bonn, with other bureaus
...Hollywood's trendy Melrose Avenue, have become landmarks, packing in the pilgrims as thick as the product. In hundreds of supermarkets, brightly colored gelato containers nestle next to such top-of-the-line American brands as Breyers and their pseudo-Scandinavian cousins, Häagen-Dazs and Frusen Gl...
...level of poetry is consistently high. That is not surprising, since very few popular magazines include any poems at all. The best contemporary poets must depend largely on smaller presses, and a number of them are represented here: Derek Walcott, Joseph Brodsky, Carolyn Forché, Charles Simic, Louise Glück, Galway Kinnell and Robert Creeley...
This comic opera of marketing has a sequel. In early 1980 two more superpremium ice creams with throat-curdling foreign names hit the eastern market. Frusen Glädjé actually means "frozen delight" in Swedish (with an un-Swedish accent over the final e added for class), and the American owners made the unusual move of incorporating their company in Sweden. Their nectar is manufactured in Utica. Mattus took the non-Swedes to court for what amounted to infringement of balderdash, and his case was thrown out. The other newcomer is Alpen Zauber (German for "alpine magic"), a Brooklyn...
...might take butterfat for thought from a test of 28 vanillas run a couple of Sundays ago by the Washington Star. Nine food experts, including Weiss, rated his own product fifth but decreed that Häagen-Dazs belonged in second place ("pleasing texture," "natural flavor," insufficient "oomph"). Frusen Glädjé was not tested; Alpen Zauber was far down the list, in the "puffy-fluffy, sweet-misery" category, having been rated "creamy but no taste," "salty." So were several other prestige brands: Sedutto's, Bassetts, Baskin-Robbins, Louis Sherry, Breyers and Schrafft's. First place went...