Word: glamor
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Hollywood has spent years seeking the bubble reputation for glamor. Now it has decided to kill the pretty illusions that have cost so many millions to maintain. The trouble is, the public began to suspect that Hollywood glamor was synonymous with loose living. Some moviemen believe that this suspicion, deepened by the congressional Red hunt last fall, is a factor in the current box-office slump...
Every month in the U.S., almost 20,000,000 avid readers pore over 20-odd periodicals devoted to the greater glamor of Hollywood's stars. But in recent months the readers have seemed less avid. Movie magazine sales, which rose more than 400% in the 15 years before 1946, slipped sharply when the movie box office slumped last fall and the studios canceled 60% of their movie-magazine advertising...
Surprisingly, the readers did not miss the scandal. Explains one editor, "Fan book readers don't want to hear anything derogatory said about the star. They want the myth. . . . We are writing inverse statements of frustration. We paint beautiful pictures of love, excitement, wealth, prestige, security and glamor. . . . We give the reader a feeling of identification [with] the stylized intimacy of a movie star's existence. Every marriage we describe must have an idyllic, untarnished quality to it. If you want to keep on running stories about a star, you must strongly intimate that everything is just...
...almost entirely in the streets, apartments, stores and offices of New York City. But Bellinger's New York is not a dark, tense, malignly beautiful community; evil things go on there, but by & large the city is bursting with energy, grandeur, sunlight, human variety and an eager journalistic glamor. All these qualities linger pleasantly in the mind long after the picture is over...
Inclusion of facilities for extra-curricular activities in the plan adopted yesterday is another sign of progressive thought on the Committee's part. The Memorial Hall basement, while not possessing the glamor of a new Activities Center, does have good potentialities. The sole problem in this area will be what to do with the psychological laboratories now occupying the lower level of Mem Hall-laboratories whose work demands that facilities as good as those they have now be found for them...