Word: glamorize
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Dates: during 1950-1959
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...haunted by the specter of TV, beset by mounting production costs, harried by a falling box office, Hollywood is also facing an unexpected shortage in its most vital commodity of all-the mysterious attraction that everybody recognizes but no one has ever .been able to label more accurately than glamor, or oomph...
What happened to glamor, to oomph...
Buiclcs & Fluff. Some cinemoguls and movie fans claim that there is such a thing as too much glamor: the public may have become bored with the endless succession of hopeful newcomers, as shiny, as well-curved, and as indistinguishable from their rivals as a fleet of new Buicks just off the assembly line. Says a Chicago movie executive : "TV, magazines and billboards give us so many big busts and split skirts that we feel at home with this kind of glamor. We like it, but nobody gets very excited about it." Moviemaster Cecil B. DeMille has a different answer: "Stars...
...Glamor in Tweed. The tournament glamor girl was Cuban-born Carola Mandel, 31, wife of wealthy Chicago Department Store Owner Leon Mandel. A skeet shooter for only three years, steady-nerved Mrs. Mandel is already right up in the big time, last month won the Open High-Over-All title at Chicago, outshooting some veteran male marksmen to do it. In Dallas, wearing her regular plaid shirt & tweed skirt, despite the heat, she won the 20-gauge (100 out of 100) and small gauge (98 out of 100) competitions, for a split of the major women's titles with...
...Murray relies on a single, tried & true formula. "In contrast to the changing orientations of most variety shows, the major theme of the show is [sex]. Emphasis is placed on the glamor of the girls, Ken Murray makes cracks with sexy overtones . . . The audience has no strongly formed loyalty to him as a personality-in contrast to Sid Caesar, Jimmy Durante, and some others-but likes him as a relaxed and amusing guy . . . The sexual-musical combination is appealing, perhaps especially so on Saturday night, the universal 'dating' time...