Word: glamorizing
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Their network does not draw the big glamor shows aglitter with expensive stars, but it does a solid business with sponsors who spot their advertising in chosen areas by using small clumps of stations, who economize on talent costs by using recorded programs, who add to NBC and CBS advertising intensive MBS regional coverage, has as well a collection of sponsored shows which uses its full network. Their business has grown from a gross of $1,364,876 for 1935 to $2,269,078 for 1937. The first eight months of 1938 brought them $1,673,913 and contracts already...
Able statesmen, like glamor girls, are expert in staging acts to flatter and impress useful admirers. Last September Adolf Hitler staged one of his most effective when he entertained Mussolini in Berlin. Signor Mussolini who, isolated for nearly 15 years in Italy, had come to think of himself as the most potent man in Europe, was shocked into a warmer enthusiasm for his ally when he saw the magnificently trained, well-oiled military machine that Hitler turned out for his inspection. Last week Adolf Hitler, mindful of his other success, decided to play host again, for a similar useful purpose...
Effusive endorsements of soaps and cigarettes by cinema stars and society leaders have always had more glamor than reliability. This week, however, it appeared that the U. S. consumer was going to get more authentic recommendation in one field. In the current issue of Staff, "The official and only magazine of the Butlers Club, Inc., for the better household staffs of homes, estates, yachts," appeared the announcement that the Butlers Club will make kitchen tests of foods and drinks which, if approved, will be awarded a decorative seal: "Used and Approved by the Executive Committee of the Butlers Club...
...sewers to nursery schools, so the interests and adaptabilities of Harry Lloyd Hopkins are equally diverse. He is at home in the slums, planning improvements, and in his rich friends' boxes at race tracks, picking winners. He can talk with equal charm to dear old ladies and to glamor girls, can sit with groups of serious thinkers, or join the boys in the back room. Since he got rid of his stomach ulcer last December and recuperated at Ambassador Joe Kennedy's house in Palm Beach, he can eat and drink more freely than he has for years...
...reason will be that he finds it hard to be a mother and an executive at the same time. He says it is nobody's g_ _ d_ _ _ business whether he is en gaged, as reported last spring, to Mrs. Dorothy Donovan Thomas Hale, 33, a beauteous Pittsburgh-born glamor girl whose legend starts from a convent and includes a Broadway chorus, luxurious homes in Paris and Southampton, sculp ture, breeding wire-haired dachshunds, life as an artist's wife (the late Gardner Hale, muralist) and the movies...