Word: glamorous
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Dates: during 1950-1959
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...extension of Main Street. For the past decade, the U.S. has been flooded with pictures of stars scrubbing their floors, baking cakes, sewing clothes and doing everything but breastfeeding their own babies. At a recent meeting of Hollywood pressagents, Producer William (Forever Amber) Perlberg scolded: "You have taken the glamor out of the business . . . Would you want to go to the theater and pay money to see the girl next door...
Some Hollywood bigwigs, notably MGM's Dore Schary, welcome the glamor recession: they feel that the public has matured intellectually as well as morally, that today not the star but the screenplay's the thing. But the majority of producers insist that what Hollywood needs is a return to the oldest lure of all. They are taking hasty steps to reglamorize their "properties." Typical recent case: Darryl F. Zanuck ordered Jeanne Grain out of her demure aprons and put her into bathing suits, which she fills more than adequately. And they are searching feverishly for the girl...
...stars in this constellation rose, if not from rags to riches, at least from muskrat to mink. They are good-looking, by & large intelligent, hard-working and talented. Yet, in the telescopes of the stargazers, none of them shows up with that special and undefinable brightness that was the glamor of Hollywood's great stars...
...seems to exude the kind of allure that sets the mysterious Geiger counters which measure glamor clicking like subway turnstiles. Says Starmaker David Selznick: "She is going to be a big star. She supplies the need and hunger of a kind of glamor girl. She has a genuine glamor atmosphere." Says an Italian movie fan: "I call her the aperitif. She stimulates...
That indifference is part of her charm. Marlene Dietrich, who, at 48, is still one of the greatest glamor girls of them all, has set down three prerequisites for glamor. The first is that a star must not try too hard to woo the public, for the public reacts in the same way as a man who is chased too hard; indifferent Ava fulfills that condition. Prerequisite No. 2: a glamor girl must enjoy sex, rather than just pretend to enjoy it on the screen; Hollywood's enthusiastic consensus is that Ava Gardner fulfills that condition, too. Prerequisite...