Word: glamoured
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...losing a staggering $1.5 million a year on sales of $3 million. W. Maxey Jarman, then chairman of Ge-nesco, Inc., a Nashville-based apparel conglomerate, snapped up the indebted store and turned it over to an unlikely boss: Geraldine Stutz, a onetime model and shoe editor at Glamour, who had successfully run the advertising for Genesco's I. Miller shoe stores. After reluctantly deciding to accept the job, Stutz swept through Bendel like a fall hurricane tearing through the Caribbean. Says a former employee: "It was 24 hours a day, and she has a temper...
Ever since the King Tut spectacular, corporations have been looking for glamour art shows to sponsor as public relations coups. The logic of this situation, pressed to its extreme, is that the museum curator becomes a mere appendage to the p.r. firm, which finds a "sexy" theme, sells it to the client, sets up the package and punches it into museum schedules. Such is the case with "Hawaii: The Royal Isles," a blockbuster without the block, which opened last week at the Art Institute of Chicago. Until 1983, as it trundles from one major museum to another around...
...band creating nostalgia. The merchandising was razzle-dazzle, the sales claims often outrageous and heady." Not so in Tokyo. "The typical Japanese new car preview," says Reingold, "is an hour in a packed, hot hotel salon facing a phalanx of unsmiling engineers." But Reingold admits, "Even without the glamour this is a great opportunity to investigate how the Japanese are rewriting the book on this most American of modern industries...
...Another glamour competition, men's swimming and diving, was ravaged by the U.S. boycott. Four years ago the U.S. swimmers won twelve of the 13 gold medals awarded, along with ten silver and five bronze; they added one gold and one silver in diving. There is so much depth in the American ranks that some swimming experts feel the summer's best meet is not the one in Moscow but the U.S. championships in Irvine, Calif., this week. Indeed, the Irvine event has become a shadow Olympics, an opportunity for the U.S. mermen to top the winning times...
...area of business is watching the economic numbers more closely than advertising. Consumers' reluctance to buy is causing nervous fidgeting in a field that has prospered by selling Americans on the convenience of Polaroid cameras, the refreshment of Cokes or the glamour of Cadillacs. Traditionally, advertising budgets are among the first victims of a recession, as companies attempt to cut costs by slowing their promotions. Total advertising expenditures are expected to rise to more than $55 billion this year, which represents a modest 2% gain over 1979. But agencies fear the impact of the economic downturn. Stuart Upson, chairman...