Word: glamoured
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Last year, when the price of gold skyrocketed, leading class-ring companies were ready with nickel, chrome and stainless-steel substitutes. In an attempt to retain some glamour, manufacturers have given the alloys exotic trade names like Ultrium and Siladium. Salesmen now proudly point out that the gold substitutes resist tarnish or dents and will not leave rings around the finger. Says R. Lyman Wood, group vice president of Lenox Inc., an industry leader: "You can drop it or step on it. You can even wear it playing football...
...corporation itself. Writes Sociologist Daniel Bell in The Cultural Contradictions of Capitalism: "In the world of capitalist enterprise, the nominal ethos is still one of work, delayed gratification, career orientation, devotion to the enterprise. Yet, on the marketing side, the sale of goods, packaged in the glossy images of glamour and sex, promotes a hedonistic way of life whose promise is the voluptuous gratification of the lineaments of desire. The consequence of this contradiction is that a corporation finds its people being straight by day and swingers by night...
...says now, no doubt hyperbolically, but with a certain tinge of pride. "My career ten years ago was the perfect case of the outside agitator." In December 1969, no longer with S.D.S., he and three fellow Cornell radicals headed for Seattle, apparently drawn by the sheer glamour of the wild West. "We were East Coast boys who related very heavily to cowboys," says he. "We all had long earrings, long hair, and boots...
...glamour of a convertible is both eternal and profitable. Griffith originally expected to turn out about 300 ragtops annually but is now producing 150 a month, and has established conversion plants in Jacksonville, Detroit and Los Angeles. The typical buyer is a James Dean in pinstripe. He is a single, 25-year-old junior executive male, making $25,000 a year. He is also someone willing to pay a lot to vroom into the sunset with his blown-dry hair tossed gently in the soft wind...
...film and paper could be separated after 60 sec. to reveal the picture. During the 1950s and 1960s, the wizard of light turned out a steady stream of new cameras, faster developing films and color films. During its go-go Wall Street era, Polaroid became the epitome of a glamour stock. A $1,000 investment in the company in 1938 was worth more than $4 million at its peak...