Word: glamourization
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Dates: during 1990-1999
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...fantasies, which have always been freely available in an atomic-age Christian culture, are about to reach another climax. Beyond the obvious reason that the year 2000 is at hand, there's the end of the cold war, which threatened for a while to deprive us of the sheer glamour of imagined annihilation. Even Hollywood has had to resort lately to wayward asteroids, space invaders and Godzilla as a way to provide that strangely agreeable image, civilization getting wrecked. "Yeah," we tell ourselves, as the space rock/laser beam/Japanese reptile whacks another ugly office building. "That should only happen to everything...
...made to the late Michael Hutchence, Winona Ryder still dates Dave Pirner, and the de rigeur Startac cellphone is misspelled. A deeper problem is the namedropping. Supposedly meant to satirize Victor's obsession with looks, one cannot help but feel that it just reflects the author's attraction to glamour...
Clearly the stigma is gone. Appearing in ads has become prestigious--a status symbol. Why? Mainly because in the 1990s the prestige of commerce and the glamour of money have soared along with the economy. This explains why zillionaires are wanted to endorse products and helps explain why they would do such a thing. There are other reasons, of course. Buffett and Lynch are both pushing products of their own companies. Those I'm-the-wonderful-CEO ads are also justified as being good for the company--at least in the CEO's own swollen head. There has been published...
...true, rare glamour of the piece is its revival of two precious movie tropes: the flourishing of words for their majesty and fun, and--in the love play between Fiennes and his enchantress--the kindling of a playfully adult eroticism. Let the kids toy with their Rugrats and hold their Sandler high. Shakespeare in Love is a movie to please the rest of us, parched for a game of dueling, reeling romance...
...carried about twice as many people. And for the first time, it flew mostly "over" the weather: typically at 32,000 ft., much higher than the Stratocruiser, a civilian version of the B-29 bomber. But those were not the numbers that intrigued Trippe. While he brilliantly exploited the glamour of his first jet-set passengers--celebrities and VIPs--he was calculating the new jet-age math of what we call in our business "bums on seats"--the seat-mile cost...