Word: glamourize
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Dates: during 1970-1979
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Washington, the serious man's convention site, brought in 850 meetings, 750,000 delegates, $247.5 million. Attractions: 35,000 hotel rooms, 250,000 sq. ft. exhibition space; museums, monuments, performing arts, political contacts, capital glamour...
...match. "As we move from the '70s into the '80s, there is a general shift from feminist to feminine," says Frederick Scott, vice president of Elizabeth Arden. Marilyn Miglin, owner of a cosmetics salon on Chicago's Gold Coast, agrees: "The trend now is switching back to pure glamour." Which does not necessarily mean that the natural look and the life-style it suggests are out: happily for cosmetics sales, both it and smoky mystery can live in peaceful coexistence. One adman puts the point pithily: "Nobody is giving up sex for jogging. People like to do both...
...than once he has floated false rumors of what products Revlon would introduce next?and then sat back to laugh while rivals scrambled to reproduce those nonexistent products. Did he have any trouble adjusting from the hard-goods world of delivery schedules and manufacturing specifications to the selling of glamour and other intangibles based sometimes on plain old hunch? On the contrary. Says he: "It's like being reborn...
...back! With this fall's revival of the neatly proportioned, high-glamour image of the '40s, the little hats of yesteryear are once again topping off designer collections in Paris and the U.S. Scorned for over a decade as too matronly or dressy, hats are no longer worn with somber propriety but with a playful insouciance that adds a dash of humor to the sophisticated silhouette. Tipped forward on the head at a rakish angle and frequently garnished with feathers and fur, the new hats are, as Couturier Karl Lagerfeld of Chloé says, "little jokes...
...loves cars. Many auto salesmen echo Bob Niland, who works at Volvo Village near Boston: "Before 1970 our buyers were families where just the husband worked. Now, at least among the younger buyers, the wife almost always works." These buyers, he adds, look for reliability and safety rather than glamour...