Word: glamourize
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...area of business is watching the economic numbers more closely than advertising. Consumers' reluctance to buy is causing nervous fidgeting in a field that has prospered by selling Americans on the convenience of Polaroid cameras, the refreshment of Cokes or the glamour of Cadillacs. Traditionally, advertising budgets are among the first victims of a recession, as companies attempt to cut costs by slowing their promotions. Total advertising expenditures are expected to rise to more than $55 billion this year, which represents a modest 2% gain over 1979. But agencies fear the impact of the economic downturn. Stuart Upson, chairman...
Last year, when the price of gold skyrocketed, leading class-ring companies were ready with nickel, chrome and stainless-steel substitutes. In an attempt to retain some glamour, manufacturers have given the alloys exotic trade names like Ultrium and Siladium. Salesmen now proudly point out that the gold substitutes resist tarnish or dents and will not leave rings around the finger. Says R. Lyman Wood, group vice president of Lenox Inc., an industry leader: "You can drop it or step on it. You can even wear it playing football...
...corporation itself. Writes Sociologist Daniel Bell in The Cultural Contradictions of Capitalism: "In the world of capitalist enterprise, the nominal ethos is still one of work, delayed gratification, career orientation, devotion to the enterprise. Yet, on the marketing side, the sale of goods, packaged in the glossy images of glamour and sex, promotes a hedonistic way of life whose promise is the voluptuous gratification of the lineaments of desire. The consequence of this contradiction is that a corporation finds its people being straight by day and swingers by night...
...says now, no doubt hyperbolically, but with a certain tinge of pride. "My career ten years ago was the perfect case of the outside agitator." In December 1969, no longer with S.D.S., he and three fellow Cornell radicals headed for Seattle, apparently drawn by the sheer glamour of the wild West. "We were East Coast boys who related very heavily to cowboys," says he. "We all had long earrings, long hair, and boots...
...glamour of a convertible is both eternal and profitable. Griffith originally expected to turn out about 300 ragtops annually but is now producing 150 a month, and has established conversion plants in Jacksonville, Detroit and Los Angeles. The typical buyer is a James Dean in pinstripe. He is a single, 25-year-old junior executive male, making $25,000 a year. He is also someone willing to pay a lot to vroom into the sunset with his blown-dry hair tossed gently in the soft wind...