Word: glamourizer
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Dates: during 1980-1989
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...Glamour is the rage this fall, and prime time is overflowing with ornately dressed, immaculately coiffed leading ladies who glide through fabulous worlds of wealth, power, romance and high-style intrigue. Some of them, such as Fairchild and Dina Merrill in Hot Pursuit, are campy bitches modeled after Joan Collins' conniving Alexis Carrington Colby. Others, like Dynasty's Linda Evans and Dallas' Priscilla Presley, are equally fanciful angels of goodness and nobility. Still others, like this season's spate of high-living private eyes, are just girls who want to have fun. But all of them...
...obsession with glamour seems a throwback to the glittery fantasy worlds that Hollywood created in the 1930s, '40s and '50s, then largely abandoned for social relevance and downbeat realism in the '60s and '70s. "I think the public has been starved for glamour for a long time," says Joan Collins, 51, who was a well-traveled but undistinguished movie actress before achieving superstardom on Dynasty (and posing in the nude for Playboy last year). "I grew up watching beautiful actresses like Ava Gardner, Hedy Lamarr and Elizabeth Taylor. Getting away from one's mundane existence...
...conspicuous consumption, Dynasty-co-produced by TV's maestro of glamour, Aaron Spelling-is the undisputed champion. Dom Perignon champagne and Petrossian caviar are routine props on the set, and the show's wardrobes, designed by Emmy Winner Nolan Miller, cost $18,000 an episode. Twelve to 15 new outfits are created for each hour, and none are worn twice. The popular series has even spawned a line of Dynasty clothing and home furnishings, and Collins has lent her name to a line of medium-priced jewelry...
...boom in television glamour is probably a reflection of the times, though just what sort of reflection is a matter of debate. "We have a wealthy President, and the Reagans have style," contends Douglas Cramer, co-executive producer with Spelling of Love Boat and Hotel. "People are relating to the way the rich live. When capitalism is working, everyone likes to think it is within their reach." Leonard Goldberg, executive producer of Paper Dolls, sees a different picture. "In these difficult days, when the biggest fear the audience has is of somebody pressing a button and blowing the world away...
...message fits snugly into the self-help '80s: if we can look this good at 40 or 50, there is hope for you too. It is no accident that several of TV's most popular glamour girls have written bestselling books on beauty or fitness. Among them: Victoria Principal's The Body Principal (and her just published sequel, The Beauty Principal), Linda Evans' Beauty & Exercise Book, The Joan Collins Beauty Book and Morgan Fairchild's Super Looks...