Word: glamourizer
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When businessmen contemplate the success of MTV, they are often as envious as a teen-ager looking at his favorite rock musician. The round-the-clock music-video network carries all the trappings of a corporate superstar. Little more than three years old, MTV already boasts publicity, glamour and millions of loyal viewers. As a result, the cable channel now faces another consequence of success: hungry competitors...
Bitches, saints or role models, TV's glamour queens ride high...
...Touch of Yogurt. As Robert McMath, chairman of Marketing Intelligence Service, a New York consulting group, points out, "People weren't interested in putting yogurt on their hair, despite the fact that it may be good for it. Maybe they should have called it A Touch of Glamour, with Yogurt...
...time for a change. But does that mean fashion is harking back to the '60s? Probably not. For one thing, it is no longer possible for anyone to dictate to women the way designers and the glamour press did 20 years ago. Consciousness has soared higher than any hem. Norma Kamali speaks for her customers when she says, "As a woman I don't want anybody telling me how I have to look, and I don't want to tell anybody, 'This is what you have to do.' " Most of her colleagues no longer want...
These celebrities are politically useful not because an endorsement from Boy George will away any culture Club fanatic to vote Republican (most of them are too young to vote anyway), but for associations of youth, glamour, and vitality that they bring. Reagan, the Acting President, realizes that he does not need the personal OK of a superstar to shine from his or her reflected charisma. Reagan's hyper-publicized photo with God's Gift to the Sequin Industry was seen by more potential voters than the Republican National convention, and was a lot easier on the eyes. One would almost...