Word: glamourizer
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Mademoiselle's companion magazine Glamour also imports vacationing collegians to help promote the August college issue-though Glamour's girls are selected solely on the basis of their clothes and looks. Seventeen, which rounds off the trio of major young women's fashion magazines, organizes the teen-agers from a distance: it publishes their complaints, tips, yearnings, short stories and book reviews...
Mademoiselle, which made its debut in 1935, and Glamour, launched in 1939, were brought under the same roof in 1959 by the ubiquitous publisher Sam Newhouse, who owns a controlling interest in both, as well as in Vogue, which he gave to his wife as a 35th anniversary present. Despite common ownership, the two magazines compete earnestly. With a circulation of 635,000, Mademoiselle is the more venturesome of the two, featuring the more avant-garde clothes on the more awkwardly posed models. "They have been criticized for being beat," says New York Times Fashion Editor Pat Peter...
...magazines carry a column of intimate advice written by a man. Glamour features a columnist anonymously known as Jake, a job that has changed hands many times and is now held down by a smooth-tongued advertising man in his early 30s. Mademoiselle runs the team of David Newman, a freelance writer, and Robert Benton, an artist, who recently warned readers: "You must remember men are attracted to Superwomen, but they fall in love with Women-Women." Seventeen's Jimmy Wescott ("In the fashion world, mules are something a girl wears and fellows act like") is billed...
...surprisingly, Gina's Cupid is the pick of the lot. The other sexcerpts look to Boccaccio chiefly for borrowed glamour. Cupid, updated from an irreverent Decameron tale, retains the full flavor of its source, and suggests that the thing missing from most movies about sex is a master's touch...
From Exile to Glamour...