Word: glamourizing
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Clearly the stigma is gone. Appearing in ads has become prestigious--a status symbol. Why? Mainly because in the 1990s the prestige of commerce and the glamour of money have soared along with the economy. This explains why zillionaires are wanted to endorse products and helps explain why they would do such a thing. There are other reasons, of course. Buffett and Lynch are both pushing products of their own companies. Those I'm-the-wonderful-CEO ads are also justified as being good for the company--at least in the CEO's own swollen head. There has been published...
...carried about twice as many people. And for the first time, it flew mostly "over" the weather: typically at 32,000 ft., much higher than the Stratocruiser, a civilian version of the B-29 bomber. But those were not the numbers that intrigued Trippe. While he brilliantly exploited the glamour of his first jet-set passengers--celebrities and VIPs--he was calculating the new jet-age math of what we call in our business "bums on seats"--the seat-mile cost...
...British royals. From Shakespeare to Lewinsky, Napoleon to The Godfather, few things are as enthralling as the machinations of power: trying to seize it, trying to keep it, losing yourself in it. In its best moments, Shekhar Kapur's new biopic Elizabeth fascinates with the gleam and glamour of the very, very powerful. Though its Elizabethan Godfather pulp style strains the limits of historical revisionism, the spectacle of young Elizabeth's entrance into imperial power has its undeniable pleasures...
Saturday's glamour games include a makeup, a potential mismatch and a Midwest showdown for the Big 12 title...
...crew of the shuttle Discovery was apparently smart enough to come in out of a storm, returning safely to Earth last Saturday before the Leonid meteor shower could begin. The mission's glamour boy, however--veteran astronaut John Glenn--was a bit unsteady, both in orbit and on his return to terra firma...