Word: glamourizing
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...Est?e was her nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in Queens to presiding over a global cosmetics company. The daughter of Jewish immigrants from Eastern Europe, she was enthralled by beauty and glamour, and her talent lay in convincing other women she could help them attain it. In the 1930s, with a face cream her uncle, a chemist, brewed up in his kitchen, ESTEE LAUDER traveled tirelessly to local beauty salons, demonstrating the product on women marooned under hair dryers. In 1948, after...
...cultural stew is simmering and ready to boil over. Just as Indian food graduated from big-city exotica to mainstream international cuisine, Indi-pop culture could become a new part of American pop culture. It certainly has the energy and glamour to curry favor with more than those who favor curry. It might even gain the hipness it has in Britain--where, as Meera Syal, the original librettist of Bombay Dreams, boldly said, "Brown is the new black...
...Glamour for All The ad game's newest strategy defines everyone as potentially chic...
Apparently diamonds are not only forever; they're for everyone, all the time. That raises a question: If diamonds have gone mass market, what about glamour, that mysterious quality that used to cling to the rocks and the fortunate few who wore them? Glamour once was an elusive quality embodied by aristocratic goddesses like Grace Kelly and Princess Diana. The secret to their appeal? The usual stuff--beauty, money, star-crossed romance--plus mystery, strong personal style and scarcity...
These days it's a bit, you know, common. "A generation ago, glamour was a distant relative with a lot of money and a questionable reputation," says Paul Leinberger of NOP World, a market-research firm. "Nowadays it's a personal decision, just a few dollars away at the mall." Glamour is no more the exclusive preserve of extraordinary women or even of traditional feminine beauty products like makeup, clothing and hair color. Welcome to glamour 2004, the marketing strategy. The idea is to cover mass brands with a thin veneer of glamour to differentiate them from the competition, regardless...