Word: glamourous
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Dates: during 2000-2009
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...fact that the pictures of impossibly thin, bikini-clad models appeared just pages away from an article discussing the serious battle against anorexia and bulimia fought by one of the most prominent of these models, Karen Elson. Evidently, writing about body problems was one thing, but actually compromising the glamour factor of the magazine by featuring “real women” was another consideration altogether...
...make Homer's Iliad sing and swagger in a 2-hr. 40-min. movie. Director Wolfgang Petersen, writer David Benioff and their cohort just about pull it off. In this vigorous, stalwart epic, they blend martial breadth and emotional intimacy, honor and obsession, romance and machismo to show the glamour and folly of war. Old men plot; young men die; strong women weep...
...nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in Queens, N.Y, to preside over a global cosmetics company. The daughter of Jewish immigrants from Eastern Europe, she was enthralled by beauty and glamour, and her talent lay in convincing other women she could help them attain those qualities. In the 1930s, with a face cream her uncle, a chemist, brewed in his kitchen, ESTEE LAUDER traveled tirelessly to local beauty salons, demonstrating the product on women marooned under hair dryers. In 1948, after dogging...
...Whirlpool can pull off a glamorous product introduction, any brand can apply a little gloss. The mystery therefore extends to getting it right. The plethora of bad glamour out there makes good stuff look even better. Given the clutter that chokes our every day, real glamour may even be the last marketing strategy with any dignity...
...genuine, old-school glamour a dead end as a marketing strategy? Has it been replaced by its chintzy cousin, glitz? While it's true that glamour is no longer reserved for the lucky few, the original definition survives more or less intact. Consumers respond to celebrity, individual style, mystery and scarcity. Snob-appeal companies like Harry Winston, Tiffany & Co. and Neiman Marcus certainly have an easier time, since they own the upper end, yet--in Tiffany's case--can still sell $50 trinkets...