Word: glasers
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Prouvost had earlier decided to shave an inch from the magazine's vertical size to create a less bulky format. Then he ruled that a complete typographical overhaul should accompany that change. Among those he called on for advice was Commercial Artist Milton Glaser, 43, design director of New York magazine. Glaser went to Paris in late November and quickly whipped off some 30 sample designs for the "new" Paris Match cover. Impressed, Prouvost then asked Glaser to redesign the entire magazine. The only hitch was that he refused to wait the two or three months that Glaser guessed...
From 5 p.m. one Friday until 7:30 the next evening-with only brief respites for oysters and naps-Cilaser and the Paris Match art staff remade the magazine. Glaser ended the magazine's frequent practice of superimposing captions and photo inserts on page-size pictures and established a firm separation between text and illustrations. He installed a new type face and a uniform layout for feature stories. In two new special-interest sections on Parisian entertainment and city life, Glaser borrowed some graphic tricks from his own work at New York: colored pages or borders, boxed stories...
...Nancy Glaser, a member of the Union's financial research committee, told the 60 Union members present that the University's new tuition abatement program appears to mean that "teaching fellows as a group are receiving approximately $250,000 less than they did last year...
...makeup, had the most effective presentation, mixing solid analytical pieces by Knight specialists with such fascinating fluff as the revelation that Walter Cronkite lines up his navel with an arrow on his desk in order to center himself for CBS cameras. Knight showed enterprise as well: Washington Correspondent Vera Glaser cracked a secret women's caucus with a concealed tape recorder, and her colleague Clark Hoyt had the first story on how anti-McGovern forces were conspiring to support local candidates in November instead of the national ticket. Several papers used breastpocket "beepers" to maintain contact with their reporters...
...Cover: Color drawing by Milton Glaser...