Word: glasse
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Dates: during 1930-1939
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Late one afternoon last week Adolf Hitler stepped up on a platform in City Hall Square at Wilhelmshaven. German naval base on the North Sea. A few inches in front of him was a bullet-proof glass shield†. Packed in the square beyond was an audience of 80,000 Heil-Hitlering Germans who had just attended the launching of the 35,000-ton battleship Von Tirpitz. Beyond them was a vast radio audience of millions in Germany, Britain, the U. S. waiting anxiously to hear a speech which had been widely heralded as the Führer...
...Simple instructions are more persuasive. When a teacher, pointing to glass toys, said "Put them away in the red box," 34 of 37 moppets did so. But when she said: "We have to be very careful of these glass animals. We wrap them up in tissue paper. We put them away in a red box. ... It would be too bad to break them. . . . You put them away," only seven children responded correctly...
...instructions a week later. To this rule there was, however, a significant exception. Although a simple command had a more potent immediate effect than a verbose explanation, the effect of the explanation was more lasting. Thus the children who were confused by a teacher's discourse on the glass animals the first time, a week later were more likely to play with the animals and put them away voluntarily...
...Philadelphia's Franklin Institute last week a dummy named Oscar was catapulted headfirst against an automobile windshield. The pane cracked and some crumbs of glass fell outside the car. But when Oscar's head hit it, the pane bulged outward two or three inches. If the dummy had been a real person involved in a motor crash, this elastic yield of the glass might have saved him a skull fracture...
...under the direction of sober Thomas J. Ross, still has the Rockefellers, the Pennsylvania Railroad, Chrysler Corp. and other industrial giants as clients. More spectacularly successful today are such younger rivals as Edward L. Bernays (Procter & Gamble, Allied Chemical & Dye), Carl Byoir (A. & P., Goodrich, Libbey-Owens-Ford Glass), Steve Hannagan (Miami Beach, Union Pacific), Benjamin Sonnenberg (Texaco, Philip Morris, Remington Rand), Bernard Lichtenberg (Swift & Co., United Brewers Industrial Foundation...