Word: glazer
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Dates: during 1990-1999
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Several newcomers, most notably Williams (who did Mary J. Blige's lush clip Everything), Paul Hunter (Erykah Badu, Sean "Puffy" Combs), Jonathan Glazer (Radiohead, Jamiroquai) and Floria Sigismondi (Marilyn Manson, Tricky), have risen to the challenge. As a result, the directors themselves are becoming MTV stars. Williams and Hunter have almost become brand names; each has a colorful, highly recognizable style, and hip-hop stars--and even some alternative bands--are rushing to work with them. All four of these directors are up for multiple awards at next week's MTV Music Video Awards, and all four are starting...
Interestingly, some of the directors are contemptuous of the field in which they've risen to the top. "Music videos are largely rubbish," says Glazer, whose video Virtual Insanity, for the trippy Euro-dance group Jamiroquai, is nominated for a record 10 MTV awards. Says Sigismondi: "I don't watch [MTV]. I'm really not up on what's trendy. I'm in my own little world...
...Glazer's video for Jamiroquai is less flashy but nonetheless eye catching. The band is mostly unknown in the States; its current album, Traveling Without Moving, is a mere echo of stronger, tighter, better American R. and B. from the '70s. Virtual Insanity, a rant against technology that draws heavily, if not entirely successfully, on Stevie Wonder for musical inspiration, is the only truly catchy song on the album. In the video we see Jamiroquai's singer, Jay Kay, standing alone in a mostly empty room. The floor seems to move as he dances, sings and poses; furniture appears...
...went on to direct Seven and the forthcoming thriller The Game. Sigismondi says movie scripts have been "flooding in," but that she hasn't chosen a project. Williams is developing a live-action Fat Albert feature for Bill Cosby. Hunter has signed to direct a film for HBO, and Glazer is working on the movie Gangsta Number One. But none of them have yet decided to leave videos for movies permanently. Says Glazer: "I don't believe you graduate from one to another." Meeting rock stars, attending awards shows--who would want to leave a film school like this anyway...
...article and I make clear throughout the book. I see the development of multiculturalism, with regret, as an inevitable response to one key failure in the American effort to embrace and assimilate people of all races, and I hope multiculturalism will be a temporary detour in this effort. Nathan Glazer Professor of Education and Sociology Emeritus