Word: gleason
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...week, for the first time, the lead position was captured by one of NBC's high-priced spectaculars: Max Liebman's Babes in Toyland, which went to the top with a Nielsen rating of 50.5. CBS's I Love Lucy grabbed second with 50.1. while Jackie Gleason (CBS), the former leader, dropped to third with 48.1. The rest of the Top Ten: 4) Toast of the Town (CBS). 45.5; 5) Dragnet (NBC). 44.1; 6) Disneyland (ABC). 42.4; 7) Milton Berle (NBC). 42.0; 8) Groucho Marx (NBC), 41.1; 9) Martha Raye (NBC). 40.4; 10) Producers' Showcase: Dateline...
...most popular TV shows, according to last week's Nielsen report: 1) Jackie Gleason (CBS), 2) Toast of the Town (CBS), 3) I Love Lucy (CBS), 4) Milton Berle (NBC), 5) Dragnet (NBC), 6) Disneyland (ABC), 7) Martha Raye (NBC), 8) Max Liebman Presents (NBC), 9) Groucho Marx (NBC), 10) Jack Benny...
Chortled TV Comic Jackie Gleason last week: "I feel like a guy who never went to church very often who's suddenly been made a cardinal." Gleason's new eminence came as a double helping: his hour-long Saturday night show on CBS was newly rated No. 1 on three major research systems, and he was hitched to one of the biggest TV contracts in history...
...Buick Division of General Motors, currently sponsoring Milton Berle on NBC, announced that it had signed Gleason to a $7,000,000 contract to begin on CBS next season, with an option after two years for a third year at $4,000,000.* This fat deal, Gleason admits, was in the works for some time. In fact, NBC was in on the dickering, too. "All you gotta do," says Gleason, "is rub two networks together and you get a fire." When the figures were set. Jackie recalled: "First they said $6,000,000 and my mouth dropped open. They mistook...
...Gleason. 38, is a big (6 ft., 230 Ibs.), hard-working Brooklyn boy who started out in an amateur-night act in 1931. He gagged his way into nightclubs and theaters, later made out passably well in a few Broadway shows and movies. "I was," he says, "a fairly well-known bum." A dabbler of sorts, he has twice played serious roles on TV dramatic shows, conducts and writes music, although he cannot read notes ("I use numbers and arrows, then I call in an arranger and tell him what I want"). His newest hobby, psychic research, may prove profitable...