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...which it started using to plug Buick in 1952. It showed a knack for buying top TV shows at the height of their drawing power-just before they began to wane. Buick's big-league TV advertising suffered from the failures of Milton Berle, Joe E. Brown, Jackie Gleason. Kudner topped off its poor TV performance last August, when a closing Buick commercial was injected into the Floyd Patterson-Hurricane Jackson bout just as the referee stopped the fight and before Patterson could be declared winner. After complaints from hundreds of watchers, Ragsdale, himself a boxing fan, apologized...

Author: /time Magazine | Title: ADVERTISING: Better Woo Buick | 1/6/1958 | See Source »

...continues to sell at a brisk rate. "At any moment," wrote San Francisco Chronicle Columnist Ralph F. Gleason recently, "I expect to see [Coach] Abe Saperstein announce T. S. Eliot in a coast-to-coast tour with the Harlem Globe Trotters...

Author: /time Magazine | Title: Music: The Cool, Cool Bards | 12/2/1957 | See Source »

Both offensively and defensively, Eliot was superior to any other team in the league. Jaime Gutierrez and Charles Polletti developed into scoring threats from their forward positions. A fine defensive halfback line of Mike Kohler, Tom Gleason and John Harberson was backed up by the Elephants' impermeable Final House Football Standings W L T Yale Opponent Dunster 7 0 0 Trumbull Kirkland 6 1 0 Calhoun Winthrop 3 3 1 Davenport Adams 3 3 1 Silliman Leverett 3 4 0 Timothy Dwight Dudley 2 5 0 Berkeley Eliot 1 5 1 Jonathan Edwards Lowell 1 6 0 Pierson...

Author: NO WRITER ATTRIBUTED | Title: Champions Dunster, Eliot Face Yale Winners Today | 11/22/1957 | See Source »

...several major companies' album sales. Such old grads of the whipped-cream-and-syrup school as André Kostelanetz, Paul Weston, Phil Spitalny and George Melachrino did some pioneering as early as the '40s, were later joined by a host of others. TV's Jackie Gleason became such an adept mood picker that his Music for Lovers Only sold half a million copies. For the hi-fi convert whose interest was less in music than in matching his neighbors' woofers and tweeters, the gaudily packaged mood music was ideal: it filled the yawning silence...

Author: /time Magazine | Title: Music: The Mood Menace | 8/12/1957 | See Source »

...reach more people by TV probably than the population of the world was then." Billy is reaching them by TV (the Trendex for the first live telecast of his New York crusade was 8.1 or 18% of the total audience, as compared to Perry Como with 20 and Jackie Gleason with 12.5). More "decisions for Christ," his headquarters reports, come in from televiewers than from the live audience in the Garden. The live audience is alive too: about 58% of the Garden decisions have been first-time public conversions, but only 7%-8% were made by people who were previously...

Author: /time Magazine | Title: Religion: Crusade's Impact | 7/8/1957 | See Source »

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