Word: glenda
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Dates: during 2000-2009
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Many companies are only now wising up. "We've had the opportunity to learn the lessons of the Internet," says Glenda Dorchak, CEO of Value America, a discounter that once sold everything from crackers to computers but has narrowed its selection to electronic equipment for home and office. Lesson No. 1, Dorchak says, is that "spending tens of millions of dollars on ads on national TV" doesn't make any sense. In fact, Value America is still trying to recover from its overzealousness. The company laid off nearly half its work force in January and has been scrambling for funds...