Word: glidden
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Like many another paintmaker, Cleveland's Glidden Co. was running into trouble. Its sales for six months were 20% below the same period a year ago; even its new, fast-drying "Spred-Satin" paint was selling slowly. But Glidden's tall, lean President Dwight P. Joyce was not one to take it lying down. Tired of "too much talk about business conditions and not enough action," he rounded up 32 of his top executives and dispatched them one Saturday morning to 28 Cleveland retail stores to peddle paint...
Joyce himself visited 15 stores and, like the other executives, demonstrated and hawked his product with the vigor of an oldtime pitchman (see cut). The results: usual Saturday sales of Spred-Satin quadrupled, purchases of other Glidden paints doubled. It was such a success that last week Glidden Co. planned to repeat the performances in Chicago, Baltimore and St. Louis...
Cleveland's growing Glidden Co., which had successfully branched out (e.g., soybean products) beyond its profitable paint business, earned $7.57, but sold at only 23½, just about three times as much...
...Hartford, Conn., owners of 80 antique automobiles donned linen dusters, set out on a 500-mile drive through New England in a revival of the Glidden Tour (an annual road race for horseless carriages which Financier Charles Glidden established in 1905 to popularize automobiling). The driver most in need of a horse: William E. Swigart Jr. of Huntingdon, Pa., whose 1908 Ford blew a piston head, broke a timing gear, contracted radiator leaks and collapse of the spark coil, and had seven flat tires before he got to the Hartford starting line...
...Varsity lineup will show some radical changes since lis last and only official appearance December 18, when a highly-regarded Boston University team succumbed 5 to 4. With the graduation of Ili Taylor and Bill Glidden, the defensive posts will be filled by Lou Preston, a rookie flash who once played for St. Paul's School, and Loring Briggs, who skates like a mack truck but works wonders with his stick...