Word: glidden
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...Anything making animals grow faster is almost certain to reduce their price." With this consumer-conscious observation, President Dwight Joyce of Cleveland's Glidden Co. last week began promoting a new product to make animals grow faster-and, possibly, to reduce the price of food. The product: "ABC and X" animal feed, which contains waste fish products and secret antibiotic drugs that help animals to get more nourishment from their food. The new feed, said Joyce, will make turkeys grow bigger, speed up the growth of chickens 5% to 20%, pigs 20% (until they reach...
...Glidden is not primarily in the feed business; it is one of the biggest U.S. paint companies. But last week President Joyce planned to be in the feed business in a big way, helped by a nationwide ad campaign plugging his new feed with the slogan: "Grow faster with Glidden...
Soybeans & Sex. It was just such enthusiasm to launch non-paint products that had made Glidden grow as fast as an ABC-and-X-fed shoat. In 33 years, Glidden has expanded from a $2,500,000-a-year paint company into a $200 million-a-year concern with 37 plants in the U.S. and Canada. It turns out hundreds of products, ranging from bug poison to salad dressing, from lacquer to sex hormones. In the past two years, Glidden's new products have included a quick-drying paint (Spred Satin), sweetened coconut shreds that stay fresh until used...
born out of a research technique which President Joyce describes as "pre-meditated accident." Says he: "We're always running experiments and making combinations of things to see what they'll do." Ten years ago, for example, Glidden experimented with "fish stick water," the watery residue left after the oil is pressed out of fish (for meal), to see what it would do. The result...
...nation's ablest chemists. Percy Levon Julian A.M., Ph.D. (Harvard and the University of Vienna), the only Negro in his class at DePauw University, where he was valedictorian (and a classmate of David Lilienthal), is the highly paid chief of soyabean research for Chicago's Glidden Co. In that job and earlier, Percy Julian, the grandson of an Alabama slave, had made world-famous chemical discoveries. They ranged from processes for the synthetic manufacture of important body-regulating hormones (e.g., testosterone, progesterone) to a foam fire extinguisher which saved many U.S. naval vessels in World...