Word: glitch
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...Institute in Seattle, a husband and wife sit in sensor-loaded chairs with wires strapped across their chests, taped to their fingertips, clipped to their earlobes. The wires are connected to an array of computerized measuring devices that will track physiological data about them. As the couple discuss a glitch in their marriage, a technician in the next room monitors the data: heart rate, sweaty palms, the speed of blood flow. Another technician watches them on a video screen, recording facial expressions, calibrating emotional vital signs of couples during actual marital conflict. Survivor, Fear Factor--that's kid stuff. This...
...created by humans. New Yorkers and the inhabitants of a whole swath of North America spent a delirious, humid night in the complete dark in August, and for hours no one had a clue why the power grid had crashed or how on earth to fix it. The glitch that guaranteed that the space shuttle Columbia would disintegrate on re-entry occurred at lift-off, and none of the rocket scientists at NASA saw it coming. A sizable proportion of military deaths in Iraq were caused not even by enemy combat but by accident, human error, friendly fire...
...colleague Kate L. Rakoczy ’04 reassures with her quiet presences. One morning when a computer and the film-processor both failed in short succession, Rakoczy mused that it was amazing how everything can conspire against us in one fell swoop. She then cheerily fixed the computer glitch, reloaded the film processor and delivered the remaining pages to the light table. Both Kate and Anne have been the consummate breakfast companions over eggs and Diet Coke in Adams. The magazine has been cleaner, clearer and even earlier under their devoted guardianship...
None of that will fix a basic Touareg glitch: that strange name. After dealers heard it in 2002, some begged VW for a change of name, fearing that U.S. customers wouldn't have a clue about how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody the pronunciation (which, for the record, is tour-egg). VW says Americans had difficulty pronouncing Passat when it launched. (Never mind fahrvergnugen.) But that doesn't dispel the sense that VW's marketing department is in triage mode. VW named the Touareg...
...sent technicians to the homes of Touareg owners to reassure them of the vehicle's quality. The company now has a dozen engineers in the U.S. solely to monitor the Touareg, and has appointed a board member to oversee quality issues. None of that will fix a basic Touareg glitch: its name. After dealers heard it in 2002, some begged VW to change it, fearing U.S. customers wouldn't have a clue how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody its pronunciation (which, for the record...