Word: glitz
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...genuine, old-school glamour a dead end as a marketing strategy? Has it been replaced by its chintzy cousin, glitz? While it's true that glamour is no longer reserved for the lucky few, the original definition survives more or less intact. Consumers respond to celebrity, individual style, mystery and scarcity. Snob-appeal companies like Harry Winston, Tiffany & Co. and Neiman Marcus certainly have an easier time, since they own the upper end, yet--in Tiffany's case--can still sell $50 trinkets...
There was no flash, no glitz or glamour. Just Bernakevitch—later named the tournament’s most outstanding player for his performance—making the best of a broken play seem as if it was supposed to be that way all along...
Just as he has all season. No flash, no glitz or glamour...
Personally, I was aggravated with the muted tones of the dresses this year. While the shades of cream, champagne and gold were pleasant enough, they failed to live up to the Oscar glitz that so often makes me wet my pants. The blandness of the colors meant an added emphasis on texture and design, which luckily worked swimmingly with several gowns...
Maybe the recent uptick on Wall Street has motivated designers of fashion and home furnishings to go for all-out glitz again. Whatever the reason, gold is cropping up on everything from Gucci snakeskin stilettos to 18karat cappuccino machines. Trend spotter Jane Buckingham, president of Youth Intelligence, says, "Coming out of pessimistic times and recession, people are ready for a bit of luxury again, and nothing says luxury like gold...