Word: glo
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Dates: during 1960-1969
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...decided to disguise herself as a hippie wearing, in various combinations, faded old Nebraska Levi's, a red minidress and an unwashed London Fog raincoat. Surveying Galahad's Pad in the East Village for color picture possibilities, Andrea Svedberg had her arms ornamented hippie style with Day-Glo paints. San Francisco Bureau Chief Judson Gooding was gauche enough to wear a suit and tie to a celebration in Golden Gate Park, and was suspected of being a "narco" (narcotics agent). Malcolm Carter, TIME'S Stanford University stringer, did much better with a second-hand kelly-green flannel...
...Larry Poons's placement of blue spots on a field of gold in Aqua Regia produces a Mexican-jumping-bean effect of afterimage dots; yet he has no more corner on optical effects than Bonnard, whom one young first-nighter enjoyed as "a guy who used phosphorescent, Day-glo paint before the stuff was invented or used...
BILLY APPLE, 30, a New Zealander (real name: Barrie Bates) who works in Manhattan, believes "neon is the purest, hippest color in the world; Day-glo phosphorescent paint looks 1929-ish next to it." In Auckland, he wanted to be an engineer, now carefully varies the diameter of his neon tubes to produce different hues. Apple turned to art and working in a paint factory, he contracted dermatitis and a lasting dislike for turpentine. Even before he arrived at London's Royal College of Art, he says, he found his solution in electric colors. While experimenting with them, Apple...
Alarmed at growing rumors among undergraduates that Johnson's Glo-Coat Floor Wax will induce mystic visions if it is heated and its fumes inhaled, Dana Farns worth and Dean Monro issue a stern warning against "this new form of sin." The Postmaster-General announces the discontinuation of the ZIP code system "because our own employees cannot learn it." Bell Telephone, having just completed the nationwide substitution of ZIP codes for area codes is reported annoyed" but says it is confident its employees can learn five simple numbers...
...overcrowded. Last week in northern Michigan's Ogemaw County, the deer hunter population was 100 per sq. mi. In the East, it is worth a man's life to venture into the woods. "I don't know which is safer," says one hunter. "Wearing a Day-Glo coat or hanging a pair of antlers on my head." So what does today's hunter do if he wants to bag his game and live to eat it? He heads for a private shooting preserve...