Word: glo
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...Vine-Glo in New Bottles...
...shoptalk. It is headed "The Back Room." Advertisements in the funeral press are quite different from the subtle "institutional" advertisements of casket makers, cemeteries and crematories which appear in popular magazines. Some are outspoken : "This casket will be a wonderful seller. . . ." "The casket of the month- Rustless Zinc." . . . "Nature-Glo-Rivals Cosmetic Effect of Living Blood." . . . "William H. Doty! The Fluid Man." . . . Also there are classified advertisements. Sample...
...Federal Farm Board, hired as their counsel Mrs. Mabel Walker Wille-brandt who knew every wrinkle of the Prohibition Law from her eight-year service as Assistant Attorney General. Last year Fruit Industries, on Mrs. Wille-brandt's advice, brought forth a liquid grape concentrate called Vine-Glo ("Just Pull the Bung") for urban vintners (TIME, Nov. 24). A client is supplied with a keg of nonalcoholic concentrate which Vine-Glo agents put down in his cellar. They dilute it, tend it for 60 days. By then it becomes wine of about 15% alcoholic content. Prohibition Director Woodcock explained...
...business of urban wine-making in the home. Karl Offer, national manager of Vino Sano, wired Attorney General Mitchell from California that he alone was responsible for the wine bricks and wanted to be included in any forthcoming indictments. He also sought the legal assistance of Mrs. Willebrandt, Vine-Glo's counsel, in working up a defense for his employes, but that lady enigmatically replied: "Sorry, but I never take Prohibition cases...
...Vine-Glo" is obviously intended to turn into wine. But the method of turning it (simply remove the bung) is not mentioned on billboards or in the newspapers. At no place in Fruit Industries' advertising does the word "wine" appear. Also, while the advertising says, "There is only one way to get it," and directs prospective purchasers to some 200 druggists and 100 grocers in Milwaukee (agents who do not carry the kegs, simply take orders), the advertising does not describe the servicing and bottling performed by the grapemen themselves when the wine has matured...