Word: globality
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...company sees things differently. Although its headquarters are in Leuven, where AB InBev can trace its brewing roots back to 1366, the firm's power brokers are Brazilian investment bankers who manage a global empire with a workforce of 120,000 and more than 200 brands of beer, including Beck's, Labatt, Bass and Löwenbräu. It has expanded rapidly, following a series of rapacious mergers and acquisitions in recent years, most notably its takeover of Budweiser brewer Anheuser-Busch in 2008 - after which InBev became AB InBev. But that move also saddled the company with huge...
...Despite the fact that the country is drinking less beer, Belgium has cemented its global brewing reputation with an effective export strategy: in 2007, 57% of the beer produced in the country was exported, up from 37% in 2000 and 7% in 1970. But global sales have taken a hit in the recession, particularly in emerging markets like Brazil and Russia, which had been the cornerstones of the company's business in recent years. (See pictures of the Oktoberfest beer festival...
...TIME's Global Adviser for exotic, beautiful and interesting getaways...
...TIME's Global Adviser for exotic, beautiful and interesting getaways...
...TIME's Global Adviser for exotic, beautiful and interesting getaways...