Word: globality
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...problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
...searching in Germany, with critics accusing the government of playing into the hands of a common criminal. It also caused a spat with Switzerland, which has stood firmly behind its banking-secrecy laws and is keen to protect its shining image in the financial world. (Watch a video on global business tips from Germany...
...vaccines in developing countries is still great, and the amount of lives to be saved with immunizations for epidemics like tuberculosis, malaria, and pneumonia numbers in the millions. While many agencies and international organizations like the World Health Organization are working for similar improvements in this area of global health, the pledge by the Bill & Melinda Gates Foundation will result in vaccinations occurring more quickly, as there will be less bureaucracy to navigate and a very specific directive to follow...
...effort has stirred some controversy—with good reason. During the initial announcement of this campaign, Gates outlined the risk of governments diverting aid normally marked for health toward climate change, emphasizing that health must still remain a top priority, even with all of the current data on global warming available. He justified a continued prioritization on health by arguing that better health worldwide will lead to reduced birth rates, thereby diminishing mankind’s contribution to climate change...
While it is true that many of the world’s problems are intricately linked, Gates unnecessarily antagonized much of the global community with his statement. His donation speaks to his own priorities, and he did not need to conflate his good deed with a comment on a separate, and contentious, issue. Bill and Melinda Gates’ decision to direct their foundation’s funds toward an initiative they believe to be extremely important will allow vaccinations to reach those who need them, even if countries and international organizations focus their attention elsewhere, Gates should have focused...