Word: globalization
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...pictures of the effects of global warming...
...dispersed, and though that was probably because of a change in the weather, it was easy to believe that it had been blown away by the gale of optimism and self-confidence that India's leaders now routinely display. Though India's boom has been tempered by the global economic crisis, Prime Minister Manmohan Singh told the summit that he expected growth in fiscal year 2009-10 to reach 6.5% - hardly shabby - before recovering in the medium term to the 8% to 9% that was seen in the years before...
...what happened between the beginning and the end? How did the dream become the Global Franchise Megabrand? That's the part that not everybody knows...
While shooting New Moon, the cast and crew began to realize that like Jacob, Twilight had transformed. It's a different beast now: not a fast, maneuverable indie franchise but a global juggernaut. The books have hit No. 1 in 15 countries. Pattinson just got back from Japan, where for the first time he heard the same shrieking that he gets in the U.S. "No one could really speak English, but they reacted in the same way as they have around the world," he says. "Even the distributor was saying, Japanese audiences don't react like this." (See pictures...
...there's an irony to the success of Twilight, it's this: life as the idol at the white-hot center of the hottest entertainment franchise in the world isn't that much different from being a vampire. Pattinson has become the immortal object of global fandom's hopeless yearnings. What began deep in Meyer's unconscious mind has become Pattinson and Stewart's reality. They're living the dream...