Word: globally
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Dates: during 1980-1989
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...some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
Saatchi management launched an overall restructuring program. Starting last spring, more than 800 corporate employees lost their jobs. Plans were laid to close corporate offices in Washington and to trim operations in New York City and in London, where the corporate staff last year moved into a glossy new global headquarters on sedate Berkeley Square. In addition, five of the firm's twelve directors left. As rumors of further shake-ups spread, Carl Spielvogel offered in July to buy the Backer Spielvogel Bates network. Charles Saatchi declined...
...rise substantially if he does his job well. Earlier this month, Louis-Dreyfus pledged to boost the value of the company's shares, which have traded as high as $10.70, from their current price of $4 to at least $7.85 within three years. More than another increase in its global reach, that is the kind of growth figure that Saatchi & Saatchi now badly needs...
Revenues spiraled as the Saatchis bought up rival ad agencies, including Dancer Fitzgerald Sample, Backer & Spielvogel, and Ted Bates in 1986. But returns on the investments dropped sharply as management failed to meld the pieces into a smoothly run global company...
...total collapse of the Soviet Union might create almost as many global problems as it solved. Regional despotisms like Fidel Castro's Cuba or Najibullah's Afghanistan would probably wither quickly, as might many Third World Communist insurgencies. The U.S. economy would benefit handsomely from vastly reduced defense expenditures. But the blessings of a Soviet collapse would certainly be mixed. Just as the dissolution of the Austro-Hungarian Empire after World War I led to Hitler's brutal exploitation of the resulting power vacuum, so the end of the Pax Sovietica in Eurasia might touch off an ethnic bloodbath among...