Word: globalsight
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Dates: during 2000-2009
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Full-service companies like BGS also face a threat from upstart software firms that are providing clients with content-management tools to go it alone. Hewlett-Packard, for instance, licenses software from GlobalSight, based in San Jose, Calif., to manage translation for its hp.com websites in 72 countries. And for its multilingual tech-support sites itrc.hp.com) HP uses software from Uniscape, based in Sunnyvale, Calif. HP hires its own free-lance translators for both sites. It retains control of its "translation memory," the database of proprietary language that has already been translated. "Leaving it in the hands of a vendor...
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