Word: globatron
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Dates: during 1970-1979
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...racial slur in the first two episodes of Soap that Archie Bunker has not uttered before. Though the sex jokes may be new to prime time, they are familiar to anyone who has watched Mary Hartman or followed what seems to be the terminal lust of the Globatron girls in All That Glitters. Seven years ago ABC rejected All in the Family, a fact that officials of network affiliates still discuss with steel in their voices. For Norman Lear, who produced all three shows, Soap is the sincerest form of flattery, a sweaty attempt to play catch-up with...
...first episodes center on the troubles at Globatron, a giant conglomerate run by a terrible-tempered tyrant everyone calls "L.W."-a woman, of course. Globatron is about to spend $125 million on a new ad campaign to promote Wilmington beer. Since women are the beer drinkers in this upside-down world (beer is considered too vulgar for men), Globatron has created the Wilmington Woman, the ideal consumer. The only problem is-shades of Myra Breckinridge-that the Wilmington Woman (Linda Gray) turns out to be a transsexual. While the board of Globatron considers this staggering information, the Wilmington Woman...
Along the way come the wearying jokes. The Globatron secretaries are sleek young men, and their female bosses can't take their eyes away from the male derrière, packed into tight pants, as it passes out the door. "Cutest little bottom in the office, right, Christina?" says L.W. to one of her underlings as sexy Secretary Dan (Gary Sandy) leaves the board room. Christina, as L.W. seems to know, is making it with Dan. Christina's househusband Bert (Chuck McCann), meantime, frets at home, taking care of the kids, gaining weight -and wondering why Christina...
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