Word: glocalization
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...some of the stores.) In fact, Casey Lum, who researches extensively on Hong Kong food culture and is the director of graduate studies in communication at William Paterson University, says part of the company's success in Hong Kong is due to the fact that it has become a "glocal" chain - a global brand adapted to local tastes and habits. For taxi drivers working the overnight shift, for instance, 7-Eleven is often the only place they can stop for a quick Cantonese snack. (See the top 10 food trends...
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