Word: gloom
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...short, McLuhanesque gloom as usual; the juggernaut future is here, so let us all lie down. But as Lewis Mumford indicates in The Pentagon of Power, what McLuhan is asking for is utter human docility. "The goal is total cultural dissolutionor what McLuhan characterizes as a 'tribal communism'McLuhan's public relations euphemism for totalitarian control." Thus Sesame Street is indeed opposed to the message, if not the medium, of the Master. The show's civilized magic and surrealism seek to increase a child's sense of himself, to dilate his imagination and his capacities...
...Consumer Gloom. On the other hand, 58% of the consumers queried in a mid-August Louis Harris poll said that the nation is in a recession and they see no early recovery. They have no confidence in the forecasts of an ebbing of inflation either. Some 44% of those questioned in the latest poll, released last week, told Harris interviewers that they expected prices to rise faster than their own incomes in the next few years; only 9% predicted that their pay would go up more than prices...
Consumers have considerable reason for their gloom. The business downturn, even if it is too mild to merit the term "recession," can still cause widespread and severe economic pain. Last week Honeywell, Lockheed-Georgia and Western Electric announced new layoffs, and several retail chains reported large declines in second-quarter profits or a loss. No less than 21% of the people polled by Harris reported that their own households had been affected by layoffs, cuts in overtime or reductions in regular work weeks; 30% told Harris that their own standard of living had dropped in the past year...
Even more than usual, the outcome of the auto negotiations promises to have a large psychological, political and economic impact on the nation. A prolonged strike this fall could easily check a promising upturn in business, spread new gloom among investors and consumers, and raise unemployment to levels higher than it would otherwise reach. A severely inflationary settlement, however, would establish a pattern for 1971, when major union contracts covering about 4,000,000 workers must be negotiated...
...advertising," says Utah's Senator Frank E. Moss, "which mounts so graphically the message that pills turn rain to sunshine, gloom to joy, depression to euphoria and solve problems and dispel doubts." Moss's indictment reflects a growing Government concern that ad campaigns for proprietary drugs -notably sleeping pills, sedatives, stay-awake stimulants and analgesics-may be contributing to the alarming spread of drug abuse...