Word: glooming
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...gloom that hung over Cincinnati last week as the World Series ended in five games hung just as thickly over a Boston executive suite. The annual radio and television World Series sponsorship costs the Gillette Co., the world's largest razor-blade manufacturer, a flat $3,000,000, whether the series goes four or seven games. "You root for anyone you want for the first game,'' is a Gillette axiom. "After that, you root for the underdog so that Gillette can get its full seven games worth of advertising...
...Crimson worked out in the rain yesterday, but for the first time Coach Bruce Munro permitted a few rays of cautious optimism to brighten the gloom. "You've improved a hundred-fold in the last two days." Munro told the highly touted team which until this week had looked disappointing in practice. "Now you're beginning to play soccer...
After seven games of a losing streak that knocked the National League-leading Los Angeles Dodgers back into second place, the gloom of players, fans, and sympathetic local sportswriters was slightly thicker than the city's smog. But in the Los Angeles Times, Sports Columnist James Murray could regard the home team's travail with wry humor. "What was happening to the Dodgers," wrote Murray, "could only be described as a slump if you think of what happened to General Custer as a slump. I have seen happier people on the end of a rope than the Dodgers...
Major Force. S.A.O. makes no secret of its plans for a "decentralized and corporative" metropolitan France, should it ever come to power. Its political ideas echo those of the discredited Vichy regime of Marshal Petain in World War II. In the prevailing gloom, even former "moderate" Europeans in Algiers accept the S.A.O. line. Said one: "S.A.O. next year will be a major force not only in France but in Europe. It will be Europe's sole effective anti-Communist organization...
...personal income would continue to improve retail sales, but added: "We foresee substantial growth, but not a sharp, runaway boom." President Robert S. Ingersoll of Borg-Warner Corp. looked for only a "gradual and minimal" upturn in durable goods. And Chairman James Price of National Homes Corp. wrapped his gloom in jargon: "Commercial construction, in our opinion, is enjoying what appears to be a terminal bulge in the current cycle. More and more cities have built their way into surplus office space...