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Word: gloss (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...disclosure: If someone speaks highly about a product on Twitter, don't followers have a right to know if that messenger is a compensated mouthpiece? Murphy insists that all tweets brokered through his site carry some form of disclosure, but it's all too easy for a reader to gloss over the "sponsored" tag at the end of the message or not entirely comprehend what it signifies...

Author: /time Magazine | Title: Brought to You by Twitter | 10/5/2009 | See Source »

...showed up: Indiscreetly. High gloss and high drama took center stage. At Dolce & Gabbana and Louis Vuitton, exaggerated sleeves and dazzling colors came together for maximum impact. At Balenciaga and Ralph Lauren, soft fabrics and shimmery pastels spelled (slightly wild) romance...

Author: /time Magazine | Title: It's the '80s, Ladies | 9/13/2009 | See Source »

...more deals follow http://bit.ly/tupjE (sponsored)." Others include signposts like "#ad." But within a 140-character limit for all tweets, is there truly enough room to clearly spell out the relationship between Kmart and the Twitter user? It's all too easy for a reader to gloss over the "sponsored" tag at the end of the message, or not fully comprehend what it signifies. "I don't think we've cracked the code on disclosure," says Blackshaw. (See the 50 best websites...

Author: /time Magazine | Title: How to Make Money on Twitter: Do Commercials! | 9/2/2009 | See Source »

...country's deep south have claimed roughly 3,500 lives, both Muslim and Buddhist. Most of the killings have been blamed on separatist Muslim insurgents, while others are thought to be the work of Buddhist vigilantes. All in all, it's something that Thai tourist authorities would prefer to gloss over in their posters touting palm-fringed beaches [EM] even though those white-sand idylls aren't located that far away from the three violence-wracked provinces of Yala, Pattani and Narathiwat...

Author: /time Magazine | Title: Despite Outreach, Violence Is Up In Southern Thailand | 9/2/2009 | See Source »

...Ugly Truth's plot is a series of humiliations for Abby. At a restaurant meeting with network clients, she happens to be wearing a pair of sexually vibrating panties that Mike gave her, and, in a gloss on Meg Ryan's fake orgasm in When Harry Met Sally..., she writhes, way too long, in ecstasy and mortification. At a ball game with the doctor, she follows Mike's advice and fellates a hot dog, then is seen on the scoreboard Kiss-Cam bending over, and I can't even type what happens, it's so demeaning and annoying...

Author: /time Magazine | Title: The Ugly Truth: Katherine Heigl Gets Mocked Up | 7/24/2009 | See Source »

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