Word: glossless
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Dates: during 1930-1930
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...order to avoid the coated, glossy papers which disturb the eyes but which are well adapted to half-tone reproduction, FORTUNE'S photographs are reproduced by the "Intaglio" process-the reverse of ordinary half-tone printing-which works well with heavy, glossless papers. The type used is a reproduction by the English Monotype Co. of the letters designed by the 18th Century craftsman Baskerville. His delicate feat was to modernize and clarify the types which then existed. FORTUNE'S letter has none of the condensation and "meanness" of later type faces...
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